Its Next Target: Iran Policy

Freedom’s Watch, a deep-pocketed conservative group led by two former senior White House officials, made an audacious debut in late August when it began a $15 million advertising campaign designed to maintain Congressional support for President Bush’s troop increase in Iraq.

Founded this summer by a dozen wealthy conservatives, the nonprofit group is set apart from most advocacy groups by the immense wealth of its core group of benefactors, its intention to far outspend its rivals and its ambition to pursue a wide-ranging agenda. Its next target: Iran policy.

Next month, Freedom’s Watch will sponsor a private forum of 20 experts on radical Islam that is expected to make the case that Iran poses a direct threat to the security of the United States, according to several benefactors of the group.

Although the group declined to identify the experts, several were invited from the American Enterprise Institute, a Washington research group with close ties to the White House. Some institute scholars have advocated a more confrontational policy to prevent Iran from acquiring nuclear weapons, including keeping military action as an option.

Last week, a Freedom’s Watch newspaper advertisement called President Mahmoud Ahmadinejad of Iran “a terrorist.” The group is considering a national advertising campaign focused on Iran, a senior benefactor said, though Matt S. David, a spokesman for the group, declined to comment on those plans.

“If Hitler’s warnings were heeded when he wrote ‘Mein Kampf,’ he could have been stopped,” said Bradley Blakeman, 49, the president of Freedom’s Watch and a former deputy assistant to Mr. Bush. “Ahmadinejad is giving all the same kind of warning signs to us, and the region — he wants the destruction of the United States and the destruction of Israel.”

With a forceful message and a roster of wealthy benefactors, Freedom’s Watch has quickly emerged from the crowded field of nonprofit advocacy groups as a conservative answer to the nine-year-old liberal MoveOn.org, which vehemently opposes the Iraq war.

The idea for Freedom’s Watch was hatched in March at the winter meeting of the Republican Jewish Coalition in Manalapan, Fla., where Vice President Dick Cheney was the keynote speaker, according to participants. Next week, the group is moving into a 10,000-square-foot office in the Chinatown section of Washington, with plans to employ as many as 50 people by early next year.

One benefactor, who spoke on the condition of anonymity, said the group was hoping to raise as much as $200 million by November 2008. Raising big money “will be easy,” the benefactor said, adding that several of the founders each wrote a check for $1 million. Mr. Blakeman would not confirm or deny whether any donor gave $1 million, or more, to the organization.

Since the group is organized as a tax-exempt organization, it does not have to reveal its donors and it can not engage in certain types of partisan activities that directly support political candidates. It denies coordinating its activities with the White House, although many of its donors and organizers are well connected to the administration, including Ari Fleischer, the former White House press secretary.

“Ideologically, we are inspired by much of Ronald Reagan’s thinking — peace through strength, protect and defend America, and prosperity through free enterprise,” Mr. Fleischer said.

Among the group’s founders are Sheldon G. Adelson, the chairman and chief executive of the Las Vegas Sands Corporation, who ranks sixth on the Forbes Magazine list of the world’s billionaires; Mel Sembler, a shopping center magnate based in St. Petersburg, Fla., who served as the ambassador to Italy and Australia; John M. Templeton Jr., the conservative philanthropist from Bryn Mawr, Pa.; and Anthony H. Gioia, a former ambassador to Malta who heads an investment group based in Buffalo, N.Y. All four men are long-time prolific donors who have raised money on behalf of Republican and conservative causes.

For years, the group’s founders lamented MoveOn’s growing influence, derived in large part from its grass-roots efforts, especially on the debate about the Iraq war. “A bunch of us activists kept watching MoveOn and its attacks on the war, and it just got to be obnoxious,” said Mr. Sembler, a friend of Vice President Dick Cheney. “We decided we needed to do something about this, because the conservative side was not responding.”

Mr. Sembler, who is on the board of directors of the American Enterprise Institute, said the impetus for Freedom’s Watch “came out of A.E.I.” last winter. He said that at an institute event in December 2006 he listened to retired Gen. Jack Keane and Frederick W. Kagan, an A.E.I. scholar, talk about the need for a troop increase in Iraq, a plan adopted by Mr. Bush in January. “I realized it was not only what we needed to do,” Mr. Sembler said, “but we needed to articulate this message across the country.”